MEDICAL CASE STUDY

Working together, we can save more lives in your community and improve the economic health of the practice.

Industry

MEDICAL : GASTROENTEROLOGY

Client

Almost 1/3 aka "the Stubborn Third" of patients eligible for a screening colonoscopy aren't getting screened.

Regardless of the effort of your marketing, according to a 2019 Study by the Centers for Disease Control (CDC), over 1/3rd of adults age 50-75 do not have an up-to-date screening colonoscopy

Colon cancer, the 2nd leading cause of cancer deaths in the US).

Is that because they
can’t afford it? Nope.

You might think that's because they don't have insurance to pay for the testing, but in fact 70% of those who do not have an up to date test have insurance that would in most cases make that screening colonoscopy free (paid by their insurance provider).

Stubborn Third

Almost 1/3 of patients eligible for a Colonoscopy aren’t getting screened

JOIN THE EVOLUTION

Testing status of adults aged 50-75 years

Up-to-date CRC testing
Tested but not up-to-date
Never tested

Insurance status of never tested

  • Insured
  • Uninsured

There’s pressure to do better

for the
Health of the Patient

  • Colon cancer is the 2nd leading cause of cancer death
  • Colorectal cancer can be prevented if there is a screening colonoscopy
  • And if there is a problem found early through a screening, colon cancer is 90% curable

and for the
Health of the Practice

Every unscreened patient means lost revenue for the practice and seemingly random decreases in payouts from insurance

BUT THE TRADITIONAL TOOLS AVAILABLE TODAY STILL AREN’T IMPACTING MILLIONS - THE SO CALLED “STUBBORN THIRD”

Doesn't matter what you're doing (SEO, Social, Adwords, Billboard, Radio, TV, etc), you can do more of it but it's not getting through to this Stubborn Third. You've got to innovate a new way. Is there a new way????

Yes, but we don't even call it Marketing...
it's called HyperTargeting.

JOIN THE EVOLUTION

BIG DATA - Ability to collect and analyze a large volume of information about people’s behavior.

HYPERTARGETING - Ability to harness big data to identify and understand the motivation of individuals

THE PROCESS

HyperTargeting begins with data, follows a process
and ends with behavior change

1

MINE OVER 500 DATA POINTS

to identify specific individuals who need a screening colonoscopy in your area

2

EXISTING PATIENT DATABASE CHECK

to identify and cross-reference existing and focus on new patients.

3

HYPERTARGET THESE INDIVIDUALS

with initial messaging and medium platforms

4

MEASURE AND PLAN STRATEGY

to plan and manage individual responsiveness engagement

5

QUANTIFY ACTUAL PERFORMANCE

accessible to you on a unique business intelligence dashboard

GI Associates is a practice of 30 physicians and 375 staff with a robust digital marketing presence managed by IDdigital since 2010.

GI Associates is on the Aggressive HyperTargeting Package. In the past seven months, GI Associates has recognized an additional 1,301 patients

  • Heavy outside
    marketer
  • Aggressive
    HyperTargeting package

Raleigh Medical Group is a practice of 11 physicians with minimal historical digital marketing presence.

RMG is on the Standard HyperTargeting Package. In the past six months, together we have produced 195 new patients to the practice.

  • Minimal outside
    marketer
  • Standard
    HyperTargeting package

READY FOR PILOT PROGRAM?

Our typical HyperTargeting engagement is with a Pilot Program that is low cost and low risk.

We're not asking you to apply our case studies to your practice, we'll prove our effectiveness in your actual environment.

Ready to join the evolution?

LET’S TALK